A refinement and cohesion of an existing company’s marks, materials and signage. 

In anticipation of rolling out new stores, Rejuvenation Hardware wanted to fine-tune the brand, understand their name equity given the existence of a similarly named retail chain, and explore options for a renaming.

The main shop mark and lettering were refined, brand guidelines were established, and every piece of collateral used in retail stores was redesigned in accordance with the new guidelines.

Signage was designed for the first new store’s rollout.